Nestled between Morocco's arid mesas, the "valley of the roses," Kelaat M'Gouna, produces the Damask roses whose distinctive fragrance evokes feelings of romance in even the most hardened heart. 

As Valentine's Day approaches, many will try to imitate this scent, but not only is its fragrance unique, its healing power cannot be replicated by a mere perfume. 

Well-known for its aphrodisiac effect, Damask Rose Oil also gently moisturizes and hydrates the skin. Suitable for all skin types, its stimulant and antiseptic action is especially therapeutic for dry, mature and irritated skin. It repairs broken capillaries, soothes inflammation and skin redness, and treats eczema. 

In addition to its many benefits in your daily skincare regimen, the oil's antiseptic, antiviral and antibacterial properties make it an excellent first-aid application that slows bleeding and promotes wound healing. The aromatherapeutic properties of Damask Rose Oil also help alleviate depression, inflammation and anxiety. 

Give yourself or someone special the unmistakable romantic blush of Damask Rose Oil with rich, rejuventating Argan & Rose Cream, the ultra-indulgent Rose Beldi Soap. There is truly nothing like the real thing. 

We all want to make a new start for a new year. How about looking younger and feeling more confident in 2015 without hitting the gym or stepping on the scale?

You can do it with prickly pear oil. This luxurious, natural oil, pressed from the seeds of prickly pear cactus, has the power to rejuvenate skin and reduce the appearance of fine lines and wrinkles. Although heavier in texture than argan oil, it is absorbed quickly into the skin, restoring elasticity and brightening your complexion. It naturally nourishes, moisturizes and softens your skin as it tightens pores and refines your skin's texture. 

And if you want to prevent those wrinkles in the first place, vitamin-E-rich prickly pear oil is your new best friend. Daily use slows the aging process by protecting against free radicals, eliminating dark spots and those under-eye shadows we all hate. 

Here's another great beauty secret: Your fresher, younger look is just a few clicks away! 

Argan Anti-Aging Serum and Argan Almond Eye Cream both put this powerhouse to work for you, smoothing, refining and brightening your skin so you can put a fresh new face forward for 2015. 

Ah, the joys of winter! The unearthly hush when a blanket of snow covers the ground; mugs of hot cocoa, cozy sweaters, and dry, flaky skin. 

You don't love that last one? Neither do we!

Not to worry. The solution to your dry skin blues is hidden inside the humble shea nut. Indigenous to Africa and used for centuries to smooth skin and hair to a rich glow, the luxurious butter pressed from shea nuts is the key to relief of winter's dry skin wherever you live. 

Shea butter is recommended for people with dry or very dry skin, sensitive skin, split ends or dry, frizzy hair. 

Shea butter soothes, hydrates and balances your skin. Pure shea butter has a heady aroma and is a solid at room temperature. For best results look for a shea butter cream that incorporates natural liquid oils such as essential fatty acid-rich argan oil, UV-blocking sweet almond oil and anti-inflammatory rosewood oil. These powerful, healing ingredients complement shea butter's moisturizing properties and combine to form a softer skin cream that is easier to apply. 

So what do you do with shea butter once you have it? First rub a small amount between your palms to warm and soften it. Then massage it into your hands immediately after washing, and rub it on your elbows, knees, heels to smooth rough spots. You can also dab it sparingly on chapped or dry lips. 

And shea butter is excellent from the scalp to the ends of your hair. Massage it into your scalp before shampooing, smooth it into your hair to reduce frizziness before blow-drying, and lightly coat the ends of your hair to reduce the appearance of split ends. 

Are you ready to try it for yourself? Get $5 off our luxurious Argan Shea Butter if you order before January 1, 2015.

We at Argan Flora are thrilled to announce that Uni-Hair Salon, one of the Midwest's premier Japanese beauty salons, will now offer Argan Flora products. 

The Arlington Heights salon, established in 1997, will offer our winter essential duo, Argan Shea Butter and Argan Anti-Aging Serum, starting in December. When Uni-Hair Salon moves to its new location at the end of January, the available in-store product line will expand. 

Uni-Hair's stylists love the Argan products' combination of effectiveness for hair, skin and nails, and pure, natural quality. Only select brands that meet this standard are offered in the salon. 

In celebration of this exciting news, Argan Flora will post a new holiday promotion on its website two or more times per week until New Year's Day. Don't miss your chance to treat yourself to Argan Flora products or give a one-of-a-kind gift at fantastic prices. Promotions will be posted at arganflora.com. Check the website daily and don't miss these amazing deals! 

You have heard that Argan Oil is becoming the beauty secret of the stars and you want to try it for yourself. But how do you know if you’re getting the real deal?

1. It should say 100 percent pure Argan Oil, or if it is in a cream or lotion, it should list 100 percent pure Argan Oil as one of the first ingredients. Argan Flora Argan Oil is grown without pesticides according to Moroccan traditions that go back centuries. 
2. It should have a light, nutty scent. If it has no scent at all, it has been processed chemically or by heating, which lowers its quality and effectiveness. An overpowering odor indicates the oil may be old and stale. 
3. Pure Argan Oil should come in a glass bottle, not plastic. The petrochemicals in plastic can leach into the Argan Oil, and you don’t want those on your skin! 
4. Expect to pay at least $25 for a 50ml bottle. There is no such thing as cheap Argan Oil if you want the real thing and all the benefits it can give you. 
5. It should be light, smooth and silky, absorbing easily into your skin and hair.

Once you have a bottle of this precious “liquid gold” in your hands, use it wisely. Place just a few drops in the palm of your hand, then rub your hands together and smooth the oil into your skin, you will experience first-hand the youthful glow Argan Oil can give your from your hair down to your toes.